Founded by engineer Jeff Payne in 2021, AzurePD is a Southern California product development consultancy focused on helping medical device startups, physician inventors, and lean R&D teams move device concepts forward.

Jeff has nearly 17 years of experience in medical device R&D and product development, with work spanning early concept development, mechanical design, SolidWorks CAD, prototyping, design controls, V&V testing, manufacturing/process development, human factors/usability support, and commercialization.

Jeff has had the privilege of working on innovative, life-changing medical technologies for both startups and larger OEMs, with much of his recent work focused on cardiovascular catheter-based devices. He especially enjoys translating clinical and founder-driven ideas into practical engineering concepts that can be prototyped, tested, refined, and moved toward real-world use.

Jeff also values working directly with clinicians and users to better understand unmet needs, gather critical design feedback, and develop products that are grounded in actual use conditions — not just assumptions made at a desk.

When not immersed in SolidWorks, Jeff can be found carving local canyon roads on one of his motorcycles, walking his two feisty dachshunds, or enjoying a beautiful SoCal day with his family.